Day 2 at Google Next

Day two has started and like yesterday, it is packed with new products and great news. The day started off with a keynote from Thomas Kurian, the new CEO of Google Cloud. And as yesterday the first thing on the agenda was Anthos and the advantages it gives. Alongside with Google Assistant coming to G Suite and new features in Google Cloud Platform, our big takes from this morning is what's coming next, so keep on reading.

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First day with Google at Next

The first day of Google Next has come to an end. What we take with us besides new partner advantages, great shows, and breakout sessions, is Anthos. We are really excited about it. The Google-employees and partners on the stage were really excited about it.

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Machine learning in the cloud

Remember ten years ago, when everybody was talking about going mobile first? When the mobile web started gaining traction, quickly followed by the advent of native apps on smart phones, the IT business moved from viewing mobile users as a potentially interesting niche of users to becoming the main target for digital products and services. This trend – mobile first – has been a key driver in Shortcut’s success in the market. When we approached customers, talking about mobile apps around 2010, most organizations were skeptical to investing in mobile services, since they were still seeing far higher numbers of users on desktop platforms than on mobile. Since then, some of the largest new digital services have been mobile only, with apps like Snapchat, Instagram, Vipps and REMA 1000’s Æ as some huge digital success stories with a practically non-existant presence on the old (ie. desktop) web.

 

It should come as no surprise that many customers were just as skeptical when Google announced that they were moving from a mobile first to an AI first approach to digital product development last year. Artificial Intelligence has been a much researched topic within the industry for more than five decades, so why this change in focus today?

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Shortcut is partnering with KAE

We are proud to announce our partnership with KAE, the strategic marketing and trend consultancy.

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