The Norwegian mobile phone market: moving from gut feelings to facts

Being experts on mobile app, our partners and clients often ask us about the market shares of iOS and Android. There seems to be a general consensus about the percentage of users on each platform, but we wanted to have a look at some actual facts. Based on looking into analytics data for popular Norwegian apps used by more than 2.5 million Norwegians, here is what we discovered.

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Loyal customers & IDP in Google cloud

Industry: Food & Beverage

Location: Norway & Denmark

To provide customers the ability to stock their fridges more easily, Rema 1000 a leading Norwegian supermarket, is providing affordable prices each week to its potential 5 million-plus customers. Scaling with Google Cloud Platform to deliver more meals was the main criterion.

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More joy, less stress with apps from Telenor

Industries: Telecommunications & Technology

Location: Norway & Global Market

By using Google Cloud Platform services such as Kubernetes Engine and Cloud SQL, Telenor Group increased 100% uptime when delivering the most impact for the best value and lowest TCO. Since 2008 mobile devices have exploded, especially in the Nordics. Telenor Group with the help of Shortcut AS, built multiple apps using the Firebase and Google Kubernetes Engine (GKE) to provide a highly scalable backend infrastructure to meet with the growing new demands.

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Join us for Kotlin/Everywhere at Shortcut HQ in September

At Shortcut we ❤️ Android just as much as iOS. Our Android developers love the flexibility and power of the Android platform, and as the design guidelines and possibilities on the platform have evolved a lot over the last years, working with Android has become ever more fun.

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UXLx Day 2 - UX and Beyond

What makes a conference good? If the conference makes you feel fulfilled, somehow challenged, and a little bit overwhelmed, we assume it’s probably a good sign.

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UX inspiration in Lisbon, day one

Undoubtedly, User Experience (UX) is one of the most engrossing yet confusing tech terms. It was coined in the 1990s and wasn’t popular until ten years ago; and once it caught up, it spread like wildfire. Everything has become a user experience, and designers working with digital solutions have all somehow miraculously transformed into UX designers overnight.

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Day 2 at Google Next

Day two has started and like yesterday, it is packed with new products and great news. The day started off with a keynote from Thomas Kurian, the new CEO of Google Cloud. And as yesterday the first thing on the agenda was Anthos and the advantages it gives. Alongside with Google Assistant coming to G Suite and new features in Google Cloud Platform, our big takes from this morning is what's coming next, so keep on reading.

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First day with Google at Next

The first day of Google Next has come to an end. What we take with us besides new partner advantages, great shows, and breakout sessions, is Anthos. We are really excited about it. The Google-employees and partners on the stage were really excited about it.

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Machine learning in the cloud

Remember ten years ago, when everybody was talking about going mobile first? When the mobile web started gaining traction, quickly followed by the advent of native apps on smart phones, the IT business moved from viewing mobile users as a potentially interesting niche of users to becoming the main target for digital products and services. This trend – mobile first – has been a key driver in Shortcut’s success in the market. When we approached customers, talking about mobile apps around 2010, most organizations were skeptical to investing in mobile services, since they were still seeing far higher numbers of users on desktop platforms than on mobile. Since then, some of the largest new digital services have been mobile only, with apps like Snapchat, Instagram, Vipps and REMA 1000’s Æ as some huge digital success stories with a practically non-existant presence on the old (ie. desktop) web.


It should come as no surprise that many customers were just as skeptical when Google announced that they were moving from a mobile first to an AI first approach to digital product development last year. Artificial Intelligence has been a much researched topic within the industry for more than five decades, so why this change in focus today?

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Shortcut is partnering with KAE

We are proud to announce our partnership with KAE, the strategic marketing and trend consultancy.

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