An efficient hairdressing chain wants an efficient app

In June of 2019 Shortcut was invited by Cutters, the Nordic region’s fastest growing hairdressing chain, to help build an app for their customers. The Cutters service prides itself on efficiency, quality and price with their 15 minute haircuts for a set price, in stark contrast to other haircutters where the customer has to plan (and pay) a lot more. As they wanted us to help them to further cut time, costs and hair, our work started by trying to understand how an app could augment the customer journey by analyzing the existing customer journey.

When distilled, it often sums down to these two statements:

There is a dichotomy in big companies where some people want change, while others want to keep things mostly as they are. Some people strive to find the next business opportunities and improve the user experience for their end users. Others find comfort in seeing that their numbers still seem solid.

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