Shortcut & Cutters – Cutting time, costs and hair

An efficient hairdressing chain wants an efficient app

In June of 2019 Shortcut was invited by Cutters, the Nordic region’s fastest growing hairdressing chain, to help build an app for their customers. The Cutters service prides itself on efficiency, quality and price with their 15 minute haircuts for a set price, in stark contrast to other haircutters where the customer has to plan (and pay) a lot more. As they wanted us to help them to further cut time, costs and hair, our work started by trying to understand how an app could augment the customer journey by analyzing the existing customer journey.

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