As I sit here writing this article, I’m listening to an album by Jon Hopkins that Apple Music recommended to me. The lights in my apartment have dimmed slightly, as the sun is setting soon. My watch is telling me that I haven't moved that much today, so after writing this, I guess I'll head out for a walk, and watch that sunset. Tomorrow, as I run down the stairs, I’ll check my phone to find the quickest route to work. But my phone might as well recommend me using your service on my way to work. If you had something I needed or wanted, and you were able to help me out in seconds, how could I resist?
An efficient hairdressing chain wants an efficient app
In June of 2019 Shortcut was invited by Cutters, the Nordic region’s fastest growing hairdressing chain, to help build an app for their customers. The Cutters service prides itself on efficiency, quality and price with their 15 minute haircuts for a set price, in stark contrast to other haircutters where the customer has to plan (and pay) a lot more. As they wanted us to help them to further cut time, costs and hair, our work started by trying to understand how an app could augment the customer journey by analyzing the existing customer journey.