What makes a conference good? If the conference makes you feel fulfilled, somehow challenged, and a little bit overwhelmed, we assume it’s probably a good sign.

Undoubtedly, User Experience (UX) is one of the most engrossing yet confusing tech terms. It was coined in the 1990s and wasn’t popular until ten years ago; and once it caught up, it spread like wildfire. Everything has become a user experience, and designers working with digital solutions have all somehow miraculously transformed into UX designers overnight.