Shortcut acquires Greener Pastures

Posted by Marius Mårnes Mathiesen on 27. October 2020

We are delighted to share that Shortcut has acquired Danish app company Greener Pastures. Greener Pastures has 30 employees, and after the merger of the two companies into Shortcut Denmark will have 40 employees in Copenhagen and Bucharest. 

New colleagues hanging out at the office in Nyhavn

Rather than start this post with the hard facts about each company and our position in the market, we want to start out with what’s most important to us: our culture and what drives us when we get to work each morning. In our initial discussions we started out with each company showing the Keynote decks we use when we meet new clients. Who are we, what have we done, and what are we trying to achieve? Both Greener Pastures and Shortcut are app-first companies, built by founders with a vision of how apps will change and improve our lives. We had identical slides saying how important our craft is to us, the little details which makes all the difference in practice. And both companies see smartphones as the by far most relevant platform to create new products and get closer to the end user. On the end user’s terms. Our developers have strong opinions about the visuals of an app, and our developers are curious about what problem the app is trying to solve. 

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Topics: 2020, Denmark, aquisitions